ProEcuador is the official institution of the Government of Ecuador responsible for promoting exports, attracting foreign investment, and fostering tourism. Through its network of international and domestic offices, it supports entrepreneurs in opening new markets, facilitates strategic connections with importers, distributors, and associations, and provides trade intelligence. In addition, it promotes participation in trade fairs, business roundtables, and trade missions, thereby strengthening the global presence of Ecuadorian products. Its main objective is to diversify the export offering, enhance the competitiveness of productive sectors, and consolidate the country’s image as a reliable partner