Barbados Tourism Marketing Inc. (BTMI) is the island’s leading destination marketing organization, dedicated to positioning Barbados as a premier global travel hub. Guided by CEO Ms. Andrea Franklin, who is also the current Chairman of the CTO, BTMI leverages strategic, data-driven campaigns, global partnerships, and digital innovation to showcase Barbados’ unique appeal. With a focus on sustainability, connectivity, and authentic cultural experiences, BTMI promotes the island for leisure, business, and M.I.C.E. travel. By aligning with international partners, BTMI creates world-class visitor experiences while ensuring tourism drives shared value, economic growth, and sustainable development for the people of Barbados.