Keith Cole is a serial entrepreneur and turnaround executive with 35 years of experience.  He is currently the Founder and CEO of Water Lens, LLC, an innovative, water technology company based in Houston, Texas.  Keith is responsible for the overall management and growth of the company, in particular the development and commercialization of the various technologies related to real-time water quality testing and predictive analytics.  Over his career, Keith has successfully grown and turned around many companies, across several industries, including oilfield service, wireless telecommunications, and internet video technology.

Keith earned his Bachelor of Business Administration in Accounting from The University of Texas at Austin and his law degree from Southern Methodist University. 

Keith is very active in the Alumni Association for The University of Texas, where he is a former President of the Houston Alumni Chapter and a member (and former chair) of the Public Affairs Committee for the Texas Exes.  Keith also serves on the Government Relations Advisory Council for University of Texas Health and generally advises and mentors entrepreneurs through both the Austin Technology Incubator and The Clean Tech Open.   Keith is very passionate about helping those who are unhoused or in poverty and is on the Board of Directors of Main Street Ministries, which builds paths out of poverty for Houstonians.